About

Our Story

Our founders, Adi and Ewan, are passionate about helping people be more independent, confident and free.

They have been designing award winning technology for social good for over 8 years and were even awarded the coveted Forbes 30 under 30 award (in the same year as Adele and Malala) for their work building technology that older people love - even the Queen has used their products!

Over the years, they experienced first hand how much people disliked their pendant alarms but were forced into choosing them for lack of a better alternative. Adi and Ewan decided to dig deeper into this to understand the old alarms were limiting and what needed to change. They ran design workshops, group sessions and interviews all over the UK with older people, their friends, families, carers and healthcare professionals. They even did work experience in monitoring centres where they sat in on calls and went out to install the old kit.

Personal Alarm Watch's Co-founders
Our founders, Ewan and Adi

People said the red buttons are a big sign saying 'I'm old and vulnerable' so they didn't like wearing them and because they only work at home, they felt trapped and scared to go out. Instead, they wanted an alarm that is:

  • discreet and doesn't scream 'I have an alarm'
  • works anywhere; at home, in the garden or out, without limitation
  • has a speaker and microphone built-in so you don't rely on a box in another room
  • doesn't need someone to come in and set it up

Our founders spent years prototyping and testing different designs before settling on Personal Alarm Watch. They found there was so much more detail to designing the perfect alarm than only meeting the requirements above. For example, they worked with occupational therapists that told them the button must be placed on the front so that you can activate the SOS even if you lose function in your other arm during a stroke - a button on the side simply will not do!

Personal Alarm Watch's design workshop in Paington to design the best personal alarm.
Design workshop in Paignton, Devon

People said the red buttons are a big sign saying 'I'm old and vulnerable' so they didn't like wearing them and because they only work at home, they felt trapped and scared to go out. Instead, they wanted an alarm that is:

  • discreet and doesn't scream 'I have an alarm'
  • works anywhere; at home, in the garden or out, without limitation
  • has a speaker and microphone built-in so you don't rely on a box in another room
  • doesn't need someone to come in and set it up

Our founders spent years prototyping and testing different designs before settling on Personal Alarm Watch. They found there was so much more detail to designing the perfect alarm than only meeting the requirements above. For example, they worked with occupational therapists that told them the button must be placed on the front so that you can activate the SOS even if you lose function in your other arm during a stroke - a button on the side simply will not do!

This ultimately led to the launch of Personal Alarm Watch in January 2019. Since then, we have gone from strength to strength, quickly becoming the highest rated alarm service in the UK and supporting people from Penzance to the Outer Hebrides. We are helping people become more independent!

Supporters & Partners

Transform ageing logo for the program that supported the team to develop the best personal alarm.
The partners involved in running the transform ageing programme.
Big lottery community fund logo supported the transform ageing program to develop the best personal alarm watch.
Resonance logo - supporter of personal alarm watch
Health and care at home logo - home care provider partner in the south west.

Our Background and Design Process

An independent feature commissioned by UnLtd and Design Council to document our journey to building the best possible alarm.


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